According to Goldman Sachs, Harris Interactive, and Nielsen/NetRatings, Christmas online jewelry sales more than doubled, hitting a new record of $1.89 billion, up from $888 million last year. The jewelry sector becomes the highest riser in todays booming online shipping. If you type jewelry or diamond rings on Google, a few hundred of jewelry retail websites comes out. To do research online before purchasing is very important.



Three things consumers look for are quality, price and customer service. Good websites always states everything clearly. Blue Nile clearly states out the color, clarity, numbers of diamonds, total diamond weight, setting type, metal, and width in their diamond ring pages. There are web sites stating their diamond color is F/H and clarity is VVS/VS. F color, VVS1 clarity stones are very different and much more expensive than H color and VS2 stones. How might consumers be clear with the quality they are getting?

We might see that most web sites have workable returning policy, and the big ones offer up to 30 days returning policy. This is the most important accomadation for online jewelry stores. Good returning policy shows the website confident with their quality and service. It covers a lot of potential risk of online jewelry shopping. Mondera, Ice and Diamond.com all provide very great customer accomadation . Unless you are very confident and familiar with the jewelry internet page , purchasing from any one with poor returning policy is risky.

One of the major reasons consumers purchase jewelries online, especially high finish diamond pieces, is because of the price. With sufficient amount of research, you truly might purchase some high quality jewelries at 30%-60% off the retail market price. We should first understand these jewelry websites business model. Many of the sites are run by previous retail jewelers. They have months experience and connections in the industry. They memo jewelry pieces and diamonds from wholesale vendors in New York or Los Angeles, add a margin and resell them out. Some jewelry sites are run by students fresh out of college. They create successful web sites , and get their vendors drop shipping directly to their consumers. Because they dont have to pay high rent in expensive location, they do not have the identical high mark up as local jewelry stores. They highly threaten traditional jewelry stores, and with financial experts prediction, 1/3 of the traditional jewelry stores will either disappear or go on line in the next 5 many years. Recently, I have found few companies take it to a new step. Like Dell, they manufacture jewelries and sell them directly through their web site. Their prices are surprisingly low. http://www.nicerings.com is one of them. For the identical high quality diamond jewelry pieces, their prices are almost 1/3 of the retail advertise price and of other jewelry web sites price. With 30 days return guarantee and Free FedEx overnight, their existence speeds up the existing competitive jewelry industry. It is not surprising if we are going to see more and more jewelry wholesalers and manufacturers coming online in the next few months.

Jewelry educational and price comparison sites are very helpful for online jewelry shoppers. Out of them, http://www.pricescope.com offers a very profound education about diamonds; and you can find very grand answers to your jewelry questions in their forums.